Privacy policy

Last updated:  09-09-2025

This Privacy Policy explains how Living Aqua Ltd (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit livingaqua.com (the “Site”) or use any of our related services (“Services”).

By accessing or using our Site, you agree to the terms described below. If you do not agree, please discontinue use of our Services.

 

1. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect legal, operational, or technological changes. The revised version will be posted on this page with an updated “Last Updated” date. If material changes occur, we will notify you via email or prominent notice on our website.

 

2. INFORMATION WE COLLECT

(a) Information you provide directly
When you visit or make a purchase, we may collect:

  • Full name, email address, phone number, billing and shipping address.
  • Payment details (processed securely through Shopify Payments, PayPal or Stripe).
  • Order and delivery information.
  • Account login credentials (if you create an account).
  • Customer support messages or reviews.

(b) Automatically collected data
We automatically collect certain information about your interaction with our Site, such as:

  • IP address, device and browser type, time zone.
  • Pages viewed, links clicked, and time spent on each page.
  • Cookies, pixels and other tracking technologies.

(c) Third-party sources
We may receive additional information from:

  • Payment processors, shipping couriers and Shopify.
  • Marketing and analytics partners (e.g. Google Analytics, Meta, Klaviyo).

 

3. HOW WE USE YOUR INFORMATION

We use your personal data to:

  • Process orders, deliveries and payments.
  • Provide customer service and returns support.
  • Communicate about your purchases or account.
  • Improve our products and website experience.
  • Send marketing communications (with your consent).
  • Prevent fraud and ensure security.
  • Comply with legal and tax obligations.

4. LEGAL BASIS FOR PROCESSING (DATA SUBJECTS IN UK/EU)

We process data under one or more lawful bases:

  • Contractual necessity – to fulfil and deliver your order.
  • Consent – for marketing and cookies.
  • Legitimate interests – to enhance security and user experience.
  • Legal obligation – to meet compliance requirements.

You can withdraw consent at any time by emailing privacy@livingaqua.com.

5. COOKIES AND TRACKING

We use cookies and similar technologies to:

  • Operate and optimise our website.
  • Remember user preferences and shopping carts.
  • Analyse traffic and performance.
  • Personalise ads and marketing content.

You may disable cookies in your browser, though some features may not work properly. Learn more: https://www.shopify.com/legal/cookies.

 

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may share limited personal data with:

Service providers: payment gateways, couriers, IT and fulfilment partners.

Marketing partners: such as Shopify and Google for analytics and advertising.

Affiliates and business partners: within our corporate group.

Legal authorities: to comply with applicable laws or court orders.

We do not sell your personal information. Any data sharing is strictly for the purposes described here and in line with GDPR standards.

Shopify Advertising Services
We use Shopify’s advertising tools, including Shopify Audiences, to personalise the advertising you may see on third-party websites. These services rely on aggregated and anonymised information to improve ad relevance and performance for participating Shopify merchants. To restrict Shopify or its merchants from using your data for such purposes, please visit: https://privacy.shopify.com/en

 

7. USER-GENERATED CONTENT

Any information you voluntarily post (reviews, comments, etc.) becomes public and may be viewed or used by others. We are not responsible for the use or security of information you choose to share publicly.

 

8. THIRD-PARTY LINKS

Our website may contain links to external websites not controlled by us. We are not responsible for the content, privacy, or security of such third-party sites. Please review their own privacy policies before providing any data.

 

9. CHILDREN’S PRIVACY

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect data from children. If you believe your child has provided personal data, please contact us immediately for deletion.

 

10. DATA SECURITY

We employ SSL encryption, secure payment gateways, and restricted employee access to safeguard your data. While we take all reasonable precautions, no method of online transmission is entirely secure.

 

11. DATA RETENTION

We retain your data only as long as necessary for the purposes stated in this policy, including to:

  • Fulfil orders and deliver support.
  • Comply with accounting and tax requirements (usually 6 years).
  • Resolve disputes and enforce agreements.

After this period, data is securely deleted or anonymised.

 

12. YOUR RIGHTS (UK / EU CUSTOMERS)

You have the right to:

  • Access – request a copy of your data.
  • Rectification – correct inaccurate information.
  • Erasure – request deletion of your data.
  • Restriction – limit processing of your data.
  • Portability – receive and transfer your data.
  • Objection – to direct marketing or legitimate interest processing.
  • Withdraw consent – at any time.

To exercise these rights, contact privacy@living-aqua.com. privacy@alive-aqua.com.
If you are unsatisfied, you may lodge a complaint with the Information Commissioner’s Office (ICO): Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom  www.ico.org.uk

 

13. INTERNATIONAL USERS

Your data may be transferred and processed outside your country of residence, including the US or EU. When doing so, we use approved safeguards such as Standard Contractual Clauses (SCCs) or other legal mechanisms to ensure adequate protection.

 

14. US STATE PRIVACY RIGHTS

For customers residing in certain US states, you may have additional rights:

  • Right to access or know what data we hold.
  • Right to request deletion.
  • Right to opt out of data sale or targeted advertising.

To exercise these rights, contact privacy@living-aqua.com or use our “Do Not Sell or Share My Personal Information” link (if available).

 

15. COMPLAINTS

If you have concerns about how your data is handled, please contact us first. If you remain unsatisfied, you may escalate the issue to your local data-protection authority or the ICO.

 

16. CONTACT US

For any questions, requests or privacy concerns:

privacy@living-aqua.com
privacy@alive-aqua.com

Living Aqua Ltd, +44 073493 70 600